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I had the pleasure of spending yesterday morning at St Edward's new development, 190 The Strand. This is a stunning development in a simply amazing location. It is situated amongst the hustle and bustle of the City and is within walking distance of both Covent Garden and Tottenham Court Road. There is an underground station just a short stroll away.

The show apartment was beautifully furnished and clearly very high quality fittings have been used from the Villeroy & Boch bathroom fittings to the stone work surfaces. The whole experience exuded quality. The sales staff I met, Brad and William, were both very engaging and had a great understanding of their product, their clients and the property and financial market place.

190 The Strand, a superb development in the City.


So, I hear you ask, what has this got to do with the Docklands property market? Well, as I travelled back to my Canary Wharf office, I started to reflect on prices. The apartments at 190 The Strand start at £1.45 million and go up to just over £9.5 million. They have sold very well and only have a few remaining units, so clearly their pricing point is correct. On average their £ cost per square foot is around £2000.

Back in my office, I looked at the first property that popped up on our website. We are currently marketing, a two bedroom apartment in the Millharbour development. Priced at £650,000 The comparative cost here? Around half the cost of its City counterpart. Click here for full details of the Millharbour apartment.

Millharbour, E14

When you consider the journey time took me around 25 minutes, I think you will agree that even in this heightened market, the Docklands and Canary Wharf areas still represent good value for money.

Spencer Fortag

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